{"title":"The Him Series","description":"\u003cp\u003eThe Him Series by Rayah Parfum is a structured lineup created for men who move with purpose and keep their standards consistent across different settings. This series focuses on delivering scents that hold their ground, whether used during the day or carried into the evening.\u003c\/p\u003e\n\u003cp\u003eEach fragrance is built with a clear role, offering variation without losing direction. The approach is practical and performance driven, ensuring that every scent maintains its presence over time instead of fading into the background.\u003c\/p\u003e\n\u003cp\u003eDeveloped from the ground up, this series reflects control, discipline, and attention to detail. It is not designed around short term trends, but around long term usability and reliability.\u003c\/p\u003e\n\u003cp\u003eThe Him Series is for men who expect their fragrance to match their pace, their environment, and the way they present themselves in every situation.\u003c\/p\u003e","products":[{"product_id":"90s-lust","title":"90's Lust","description":"\u003cp\u003e90’s Lust is a designer-inspired fragrance built around a moment that defined its identity. During its development, as the scent began to take shape, a man from an older era experienced it and recognized it instantly. He smiled and described it as the scent of the 90s. That moment became the foundation of its name and its character, representing a return to a bold and memorable fragrance style.\u003c\/p\u003e\n\u003cp\u003e90’s Lust is designed for individuals who prefer a confident and noticeable presence. It opens with fresh citrus and green notes that create an energetic introduction. The heart develops into a smooth layer of jasmine, while the base settles into warm woods that give the fragrance depth and stability.\u003c\/p\u003e\n\u003cp\u003eTop Notes Citrus Accord 40%\u003cbr\u003eTop Notes Green Notes 40%\u003cbr\u003eHeart Notes Jasmine 15%\u003cbr\u003eBase Notes Warm Woods 5%\u003c\/p\u003e\n\u003cp\u003eThe fragrance offers a wear time of 5 to 6 hours under normal conditions, making it suitable for daily use and extended wear.\u003c\/p\u003e\n\u003cp\u003eEach batch of 90’s Lust is matured for 1 month before release. This controlled maturation period allows the composition to stabilize and the notes to blend properly, resulting in a smoother and more consistent scent profile.\u003c\/p\u003e\n\u003cp\u003eStore the fragrance in a cool and dry place, away from direct sunlight or heat to preserve its quality. Apply on pulse points such as the wrists and neck for optimal performance.\u003c\/p\u003e","brand":"Rayah Parfum","offers":[{"title":"50 ml","offer_id":44732810625110,"sku":null,"price":1990.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/7072\/4694\/files\/9l-50ml.png?v=1778885543"},{"product_id":"midnight-pewter","title":"Midnight Pewter","description":"\u003cp\u003eMidnight Pewter is a designer- inspired fragrance developed with a focus on depth, clarity, and modern masculine character. It represents a bold yet controlled scent profile built for individuals who prefer a clean, confident, and long lasting presence. The fragrance is structured to reflect strength without being overpowering, making it suitable for both daily wear and evening use.\u003c\/p\u003e\n\u003cp\u003eMidnight Pewter opens with a fresh and energetic blend of citrus and green notes that create an immediate sense of clarity. The heart introduces subtle aromatic spices and light floral undertones that add dimension and balance. The base settles into musk, woods, and amber notes, giving the fragrance a grounded and steady finish that lingers on the skin.\u003c\/p\u003e\n\u003cp\u003eTop Notes Citrus Accord 35%\u003cbr\u003eTop Notes Green Notes 35%\u003cbr\u003eHeart Notes Aromatic Spices 15%\u003cbr\u003eHeart Notes Light Florals 5%\u003cbr\u003eBase Notes Musk 5%\u003cbr\u003eBase Notes Woods and Amber 5%\u003c\/p\u003e\n\u003cp\u003eMidnight Pewter delivers a wear time of 5 to 6 hours under normal conditions, maintaining a consistent and noticeable presence throughout its duration.\u003c\/p\u003e\n\u003cp\u003eEach batch of Midnight Pewter is matured for 1 month before release. This maturation period allows the composition to settle and integrate properly, resulting in improved smoothness, balance, and overall performance.\u003c\/p\u003e\n\u003cp\u003eStore the fragrance in a cool and dry place, away from direct sunlight or heat to maintain its quality over time. Apply on pulse points such as the wrists and neck for optimal performance and projection.\u003cbr\u003e\u003c\/p\u003e","brand":"Rayah Parfum","offers":[{"title":"50 ml","offer_id":44737736671318,"sku":null,"price":1990.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/7072\/4694\/files\/mp-50ML_2.png?v=1778925923"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/7072\/4694\/collections\/Gemini_Generated_Image_4tgs3o4tgs3o4tgs.png?v=1778966887","url":"https:\/\/rayahparfum.store\/collections\/the-him-series.oembed","provider":"Rayah Parfum","version":"1.0","type":"link"}